Paleo ... Cheerios?

We've talked before on this blog about the problems with the USDA's food labeling system. How proposed changes don't go far enough, and how misleading though completely legal some aspects of labeling can be. Usually, one is merely annoyed by such tactics; however, annoyance can sometimes become elevated to outright disgust. It's not a nice feeling to be lied to, especially by your food.

Not everyone is taking it lying down. As reported in Mother Jones, a group called The Center for Science in the Public Interest has had enough with the labeling shenanigans already, and has filed a class-action lawsuit against General Mills over their product Cheerios Protein. In a California federal court, CSPI alleges that "General Mills falsely and misleadingly markets Cheerios Protein to children and adults as a high protein, healthful alternative to Cheerios," when, in fact, it is anything but. I won't spoil it for you, by all means click over to the article for full details, but I will say that it seems you are getting something extra when you buy Cheerios Protein, but it's more than just protein.

Not pictured: the "S" word.